Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

How Martin Brodeur helped create the Devils' new third jersey

Written by 
Published in Hockey
Tuesday, 23 November 2021 04:28

NEWARK, N.J. -- Martin Brodeur made history for 21 years as a goaltender for the New Jersey Devils, leading the franchise to three Stanley Cup championships. Now, he has made something else for the Devils: a new jersey, for New Jersey.

"I wish we could have played in this," said Brodeur, while holding a black Devils sweater with his name and No. 30 on the back. "It's just a cool thing."

On Tuesday, the Devils unveil the first third jersey in the franchise's history, leaving the Detroit Red Wings and the expansion Seattle Kraken as the only NHL teams without an official alternate sweater in their history.

It's solid black with a total of 21 white stripes around the shoulders, arms and waist. The white numbers have a red shading underneath, as does the centerpiece of the design: the word "JERSEY" in a script font as the crest.

(Yes, a jersey with the word "JERSEY" on the front of it. For the record, the pants do not say "PANTS.")

Adding to his résumé as a Hall of Fame goalie and the team's executive vice president/advisor of hockey operations, Brodeur is now a fashion designer. He played an active role in co-creating the team's third jersey, from the concept phases through the final design.

"The alumni have a little bit of envy going on," Jillian Frechette, the senior vice president of marketing for the Devils, told ESPN. "Our players have never had an official third jersey, so this was really special to Marty. The most important piece of this was the authenticity to the sport. Marty's fingerprints on this jersey are critically important."

Frechette and Brodeur were the driving forces behind the jersey's design and concept, although many inside the organization, along with executives from Adidas and the NHL, contributed to the process.

And it was a process.

"When you're in a market for almost 40 years without a third jersey, then you have to get it right," Frechette said. "There were a lot of details that we sweated over. Jerseys are really special, for both the players and the fans. Sometimes [fans] can be overwhelmingly in love, some fans will be ambivalent and some fans will take a little longer [to like it]. But we believe that most of our fans will love it, and grow to really cherish it."

Read 211 times

Soccer

USWNT awaits update on Alyssa Naeher leg injury

USWNT awaits update on Alyssa Naeher leg injury

EmailPrintOpen Extended ReactionsUnited States women's national team No. 1 and Chicago Red Stars sta...

Pep: 'Arsenal champions' if City don't beat Spurs

Pep: 'Arsenal champions' if City don't beat Spurs

EmailPrintOpen Extended ReactionsPep Guardiola has told his Manchester City players to take their ch...

Villa snatch Liverpool draw on late Durán double

Villa snatch Liverpool draw on late Durán double

Colombian super-sub Jhon Durán scored two late goals as Aston Villa battled back to salvage a 3-3 ho...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Knicks' Robinson has ankle surgery, sources say

Knicks' Robinson has ankle surgery, sources say

EmailPrintOpen Extended ReactionsNEW YORK -- Knicks center Mitchell Robinson had surgery on his left...

Sources: Lakers to start talking with candidates

Sources: Lakers to start talking with candidates

EmailPrintOpen Extended ReactionsCHICAGO -- The Los Angeles Lakers are expected to start contacting...

Baseball

Reliever Alzolay (forearm) joins Cubs' crowded IL

Reliever Alzolay (forearm) joins Cubs' crowded IL

EmailPrintOpen Extended ReactionsATLANTA -- Right-hander Adbert Alzolay, who opened the season as th...

Orioles promote Stowers, option Kjerstad to AAA

Orioles promote Stowers, option Kjerstad to AAA

EmailPrintOpen Extended ReactionsIn the midst of his power explosion since the start of spring train...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated